Digital Marketing / Advertising / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a couple of jargon for most of individuals who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down you r in the simplest words possible.
Online Marketing in actual fact marketing of your merchandise onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is the software. That is what Online marketing must be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is absolutely. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing except social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings previously search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every site owner as it can help stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as whenever pests are not reminding them relating to visit to price of running.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a huge digital / Promoting experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771